ETUDE My Lash Serum
🇰🇷 South Korea
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Daily Lash Nourishment for Stronger, Fuller Lashes
Bring your lashes back to life with ETUDE’s beloved My Lash Serum — a gentle, transparent treatment that strengthens, conditions, and visibly improves lash resilience.
Infused with essential vitamins and botanical extracts, this lightweight gel nourishes each strand from root to tip while respecting the delicate eye area.
Loved by millions across Asia, this is your daily secret to healthier, naturally beautiful lashes — with or without mascara.
🌸 Why It’s a Tsubaki Beauty Favorite
Because your lashes deserve care too.
ETUDE My Lash Serum is not just a treatment — it’s a daily ritual of self-care that restores softness, strength, and shine to every lash strand.
Its clean, minimalist formula fits perfectly into K-Beauty minimalist routines, giving visible results without irritation.
Perfect for those who love natural elegance, moms who need gentle care, and beauty lovers seeking vegan + Muslim-friendly lash health.
Ingredient
Ingredient
Water (Aqua/Eau), Butylene Glycol, Glycerin, 1,2-Hexanediol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Caprylyl Glycol, Ethylhexylglycerin, Alcohol, Panthenol, Zingiber Officinale (Ginger) Root Extract, Biotin, Tocopherol.
Note: this is a simplified ingredient list – refer to actual packaging for full INCI details.
Why You'll Love It
Why You'll Love It
- Formulated with targeted lash-conditioners to support lash resilience and reduce breakage.
- Quick-absorbing, non-sticky gel texture that layers comfortably under mascara or can be used alone.
- Vegan-friendly and free from fragrance and essential oils (makes it perfect for sensitive eye areas).
- Ideal for mums, busy women, and anyone seeking a lash-loving boost that fits into a simple routine.
- Shipped in a compact tube, easy to keep in your handbag or bathroom.
How To Use
How To Use
When to use:
- Use nightly after your usual cleansing routine for best results.
- You can also apply in the morning under mascara as a lash-primer or protective base.
- For busy mums or minimal routines – simply apply once daily in the evening and optionally again in the morning.
How to apply:
- Ensure lashes and lash-line are clean and dry – no heavy makeup residue or oil.
- Remove the wand and wipe off excess on the rim.
- Holding the wand horizontally, sweep along the upper lash-line as you would an eyeliner – from inner to outer corner.
- Use the remaining product on the wand to gently brush through the full length of lashes.
- Let the serum absorb for ~30 seconds before applying mascara (if you use it).
- For best results: use consistently for 4–6 weeks, then maintain with daily use.
- Avoid direct contact with the eye – if irritation occurs, discontinue use.
4 Easy Steps To Use
Lash Serum
Prep a Clean Canvas
Wash your face and remove all makeup, especially eye makeup, with a gentle, oil-free cleanser. Ensure your eyes and lash line are completely clean and dry. If you wear contact lenses, remove them.
Apply a Thin Line
Using the applicator brush, draw a single, thin line of serum along the base of your upper lash line, just like you would apply liquid eyeliner. Do not double-dip the applicator; a small amount is enough for both eyes.
Avoid the Lower Line
Do not apply the serum to your lower lash line. Blinking will naturally transfer a small amount of product to the lower lashes, and applying directly can increase the risk of irritation.
Allow to Dry
Wait for 2-3 minutes (or as directed by the product) for the serum to fully dry and absorb before applying any other product, or lying down to sleep. Consistency is key: apply nightly for best results!
Beautiful Lashes, Naturally Strengthened
A gentle, vitamin-infused lash serum that nourishes from root to tip — designed for everyday use, safe for sensitive eyes, moms, and all lash types.
Strength & Growth
Biotin + Panthenol boost lash resilience and support natural growth cycles.
Vegan & Clean Beauty
Formulated without animal ingredients, parabens, or silicones.
Hydration Boost
Lightweight moisture formula prevents dryness and lash breakage.
Mom & Muslim Friendly
Free from harsh actives or restricted ingredients — safe for daily use.
Gentle for Eyes
Fragrance-free, alcohol-safe, and suitable for sensitive eye areas.
Lightweight & Non-Sticky
Quick-absorbing gel texture layers easily under mascara.
See the Difference in Every Blink
Watch your lashes transform with daily care.
ETUDE My Lash Serum visibly strengthens, defines, and nourishes each strand — revealing fuller, glossier, and more resilient lashes in just a few weeks of use.
Gentle enough for sensitive eyes, yet powerful enough to restore natural lash beauty.
Complete the Look Around Your Eyes
Give your lashes the strength they deserve — and your under-eyes the care they need.Pair your ETUDE My Lash Serum with the AXIS-Y Vegan Collagen Eye Serum for a smoother, brighter, and more youthful eye area.