Shiseido Fino Premium Touch Shampoo – Beauty Serum Hair Care
🇯🇵 Japan
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Moisture-Rich Japanese Shampoo for Smooth, Shiny & Soft Hair
A gentle yet nourishing shampoo designed to cleanse the scalp while treating the hair with a beauty-serum inspired formula for a smoother, silkier finish. The creamy lather removes daily impurities, excess oil, and buildup without stripping the hair, leaving it feeling clean, soft, and comfortably hydrated after every wash.
Infused with conditioning and moisturizing ingredients commonly used in Fino hair care, it helps improve the look of dryness, rough texture, and dullness while supporting overall hair smoothness and shine. The formula focuses on maintaining moisture balance in both the scalp and hair lengths, making the hair feel more manageable, less tangled, and visibly healthier with consistent use.
Its balanced cleansing strength makes it suitable for regular use, especially for hair exposed to heat styling, coloring, or environmental stress. The texture rinses easily and pairs well with hair masks and treatments, especially within a Japanese repair-focused haircare routine for enhanced softness and gloss.
It is suitable for normal hair, dry hair, and damaged hair types, especially for those looking for a hydrating shampoo that cleans effectively while maintaining softness and shine. It naturally suits Teens & Adults (15+), ideal for daily cleansing, moisture care routines, and maintaining smooth, healthy-looking hair without heaviness.
Ingredient
Ingredient
Water (Aqua), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Dimethicone, Royal Jelly Extract, Squalane, Hydrolyzed Keratin, Olive Oil, PEG-40 Hydrogenated Castor Oil, Polyquaternium-10, Lipidure EX (Polyquaternium-51), Citric Acid, Sodium Benzoate, Fragrance (Parfum).
Why You'll Love It
Why You'll Love It
- 🧴 Salon-quality softness with every wash
- 💧 Serum-infused hydration that smooths frizz and flyaways
- 💛 Restores shine & elasticity for dull or damaged hair
- 🌿 Japanese luxury care trusted for silky, manageable results
- ✨ Leaves no residue, perfect for daily use
- 👑 Formulated with premium beauty essence for visibly healthier hair
How To Use
How To Use
When:
Use daily or 2–3 times a week depending on your hair’s condition.
How:
- Rinse hair thoroughly with warm water.
- Pump a moderate amount of shampoo into your palm.
- Lather evenly into scalp and hair strands.
- Massage gently for 1–2 minutes.
- Rinse thoroughly.
- For best results, follow with Fino Premium Touch Hair Mask or Conditioner.
Easy 4 steps to use
Fino Shampoo
Wet Hair Completely
Stand under the shower and let lukewarm water fully drench your hair from root to tip. This helps the shampoo distribute evenly and activates the cleansing agents.
Lather and Focus on Scalp
Pour a small amount of shampoo into your palm. Apply it directly to your scalp, using the pads of your fingers to gently massage it in a circular motion for a minute or two. This is where most dirt and oil accumulate.
Rinse Thoroughly (Crucial Step)
Rinse your hair completely with running water. Continue rinsing until you feel no slickness or suds, as leftover residue can weigh hair down and cause flakes.
Condition Mid-Lengths to Ends
Squeeze excess water from your hair. Apply conditioner from the middle of your hair down to the tips (avoiding the roots), leave it on briefly, and then rinse it out with cooler water to seal the hair cuticle.
12 Ways Fino Transforms Your Hair
Every drop of Fino Premium Touch Shampoo is infused with beauty serum ingredients that revive, hydrate, and illuminate your hair from the inside out. Discover the 12 ways it brings your hair back to life
Damage Repair
Rebuilds inner hair fibers and seals split ends.
Rebuilds inner hair fibers and seals split ends.
Scalp Refreshment
Soothes the scalp while keeping it clean and balanced.
Soothes the scalp while keeping it clean and balanced.
Elasticity Support
Improves hair’s strength and flexibility to resist breakage.
Improves hair’s strength and flexibility to resist breakage.
Lightweight Finish
Non-greasy formula keeps hair airy, fresh, and bouncy all day.
Non-greasy formula keeps hair airy, fresh, and bouncy all day.
Aromatic Relaxation
Subtle floral scent turns your shower into a calm, sensory ritual.
Subtle floral scent turns your shower into a calm, sensory ritual.
Beauty Serum Infusion
Infused with skincare-grade ingredients that nourish your hair like a serum.
Infused with skincare-grade ingredients that nourish your hair like a serum.
Visible results after just one use
Watch dryness fade and shine return as your hair feels softer, smoother, and deeply nourished.
The Perfect Follow-Up for Lasting Freshness
Complete your Fino care ritual with the A’pieu Raspberry Vinegar Hair Mist — a refreshing, pH-balancing mist that adds gloss and vitality after every wash. Together, they leave your hair silky, lightweight, and radiantly fragrant all day.